8th February 2021
When you imagine a cutthroat capitalist, it should be a level 10 mage from WoW you think of, not Jeff Bezos. Contrary to the political views I occasionally broadcast into the void on Twitter, in the massively multiplayer online role-playing game (MMORPG) world, I am a ruthless, uncaring, unabashed capitalist. Every day, my World of ...
7th February 2021
How the worldwide gaming phenomenon of ARGs died without fanfare. Let me set the scene: the year is 2004. In the UK, The X Factor finds its first winner in Steve Brookstein (I had to look him up, too). In Florida, a man flirts with death by waiting for a call at a payphone while ...
13th December 2020
League of Legends’s latest marketing angle is a highly disputed new champion. In late 2018, the team at Riot Games released one of their most popular pieces of content to date in the form of the girl group K/DA. Made up of four champions from the game League of Legends (LoL), K/DA (Kills, Deaths, Assists ...