Video Games



Playing the MMORPG market

8th February 2021

When you imagine a cutthroat capitalist, it should be a level 10 mage from WoW you think of, not Jeff Bezos. Contrary to the political views I occasionally broadcast into the void on Twitter, in the massively multiplayer online role-playing game (MMORPG) world, I am a ruthless, uncaring, unabashed capitalist. Every day, my World of ...


This is not a game

7th February 2021

How the worldwide gaming phenomenon of ARGs died without fanfare. Let me set the scene: the year is 2004. In the UK, The X Factor finds its first winner in Steve Brookstein (I had to look him up, too). In Florida, a man flirts with death by waiting for a call at a payphone while ...


Seraphine: pop star or sales strategist?

13th December 2020

League of Legends’s latest marketing angle is a highly disputed new champion.  In late 2018, the team at Riot Games released one of their most popular pieces of content to date in the form of the girl group K/DA. Made up of four champions from the game League of Legends (LoL), K/DA (Kills, Deaths, Assists ...