spotify wrapped Archives - The Glasgow Guardian

Spotify’s marketing juggernaut

15th January 2024

Music Editor Dan Brophy interrogates the unstoppable popularity of Spotify Wrapped. Spotify Wrapped has become a cultural phenomenon. Released annually since 2016, Wrapped transformed an exercise of marketing, based on data collection, into what feels like a musical bank holiday. Its personalised approach, combined with its invitation to share on social media, creates a package ...

Is Spotify Wrapped a new national holiday?

2nd February 2021

Does Spotify Wrapped regain a communal listening that has been lost in the age of headphones, or is it merely an exercise in marketing and data-harvesting? If we read it charitably, Spotify Wrapped – the annual roundup of what albums, songs, artists, and podcasts Spotify users listened to most from 1 January to 31 October ...