Strategy



Seraphine: pop star or sales strategist?

13th December 2020

League of Legends’s latest marketing angle is a highly disputed new champion.  In late 2018, the team at Riot Games released one of their most popular pieces of content to date in the form of the girl group K/DA. Made up of four champions from the game League of Legends (LoL), K/DA (Kills, Deaths, Assists ...